The IRC

The International Rescue Committee (IRC) pledges to be on the ground within 72 hours of any major humanitarian crisis—delivering life-saving supplies, expert care, and protection to those caught in chaos. Many of the people they serve are refugees forced to flee their homes due to conflict and violence.

 

Our challenge was to drive awareness and donations through unconventional means. The idea was simple yet powerful: use unconventional print executions and place messages in locations where people are searching for home—commuting routes, real estate hubs, and community spaces. This created an immediate emotional connection that couldn’t be ignored.