SonoSite

SonoSite set out to claim its place as the leader in mobile ultrasound technology—and we knew the best way to do it was through the people who use it to save lives. We uncovered real stories of medical professionals achieving extraordinary outcomes with Sonosite devices and transformed those stories into something unforgettable— The “Heroes” campaign—a bold celebration of real medical professionals achieving extraordinary outcomes with SonoSite devices. Inspired by Hollywood, we created cinematic posters, faux movie reviews, and immersive experiences that turned lifesaving stories into blockbuster moments.

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The results? Industry buzz skyrocketed, SonoSite’s brand awareness surged, and the company ultimately attracted acquisition by Fujitsu. This wasn’t just a campaign—it was a movement that celebrated innovation and the real heroes behind it.