Majestic Steel USA

Majestic Steel, the nation’s leading provider of sheet steel and related products, delivers staggering volume with unmatched efficiency and quality. Yet despite its scale and reputation, this family-owned business had never ventured into marketing. Our challenge? Define their brand and make it impossible to ignore.

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We positioned Majestic Steel as steel’s happy place—the go-to destination for everything steel. In a traditionally male-dominated industry, we leaned into humor and everyday guy language to create a voice that was both relatable and memorable. The campaign celebrated the strength and reliability of Majestic, while injecting personality into a category often seen as cold and industrial.

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Communications were strategically placed in locations that resonated with the target audience—from sporting venues and job sites to trade publications—ensuring relevance and impact. Large format outdoor executions were fashioned out the very steel Majestic was hauling. The result was a brand that didn’t just sell steel, but stood for something bigger: pride, performance, and a little bit of swagger