Qwest Communications

As lead Art Director for Qwest Communications, I led high-impact campaigns that brought cutting-edge technology to life through bold storytelling and strategic partnerships. Tasked with elevating Qwest’s brand during a time of rapid innovation, we launched a series of integrated campaigns that showcased new tech offerings and a collaboration with the NFL and DirecTV.

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Utilizing real customer stories and leveraging the star power of professional football players, we created dynamic TV spots and digital content that connected Qwest’s services to real life situations and the energy and excitement of game day. These campaigns positioned Qwest not just as a telecom provider, but as a brand embedded in people's lives and the culture of sports and entertainment.

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From concept to execution, we blended high-tech messaging with human connection—using the NFL partnership to drive awareness, engagement, and relevance in a competitive market. The result was a campaign that resonated with fans, elevated the brand, and helped Qwest stand out as a forward-thinking leader in communications