MetLife

When launching a new campaign for a major insurance provider, we leaned into a powerful insight: life is full of “ifs.” That idea became the foundation—and the tagline—of our campaign: Guarantees for the IF in life.

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Rather than relying on the familiar Snoopy iconography, we introduced a fresh creative direction through a series of print and out-of-home executions. Each ad highlighted a specific coverage offering using everyday imagery with an unexpected twist—designed to spark curiosity and connect emotionally with the audience.

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The result was a visually striking, concept-driven campaign that brought clarity and personality to complex insurance products, while reinforcing the brand’s promise to be there when life takes an unexpected turn.