Resume

Experience

Mr. Cooper - SVP, Executive Creative Director
May 2015 - Present
 

• Led complete rebrand of Nationstar Mortgage to Mr. Cooper, transforming the company’s identity across all touchpoints and successfully reintroducing it to employees, customers, and the market.
   

• Rebranded 10+ U.S. and global offices, aligning physical environments with brand values, vision, and employee experience—executed with seamless over-the-weekend reveals.
   

• Built a full-service in-house agency—spanning strategy, video, content, copy, design, email coding, social media and project management—eliminating external agency spend and saving over $12M annually.
   

• Scaled the brand from 1M to 6M customers, contributing to a 15x increase in stock price over a decade and culminating in acquisition by Rocket Companies in 2025.
   

• Directed performance marketing creative strategy and production achieving an industry-leading recapture rate.
   

• Produced 5,000+ pieces of internal creative annually, spanning video, broadcast, social media, email, direct mail, display, internal comms and experiential—driving brand consistency and accelerating speed to audience.
   

• Created and produced a bi-weekly video series featuring the CEO, fostering transparency, celebrating wins, and strengthening employee connection.
   

• Created and produced COOPERCON, a quarterly, company-wide live broadcast leadership series—utilizing Ai and leveraging pop culture and trending formats to deliver strategic messaging and elevate executive visibility.
   

• Leveraged an in-house customer research panel to refine communications at high-stress touchpoints—such as mortgage transfers and escrow—reducing confusion, call volume, and complaints while significantly improving the customer experience.
   

• Led social media team and developed strategy to support new customer onboarding, reducing call center volume and improving customer experience.
   

• Drove culture-driven creative initiatives that helped secure 6 consecutive Great Place to Work® certifications, boosting employee engagement and energizing recruiting efforts.
   

• Produced annual top-performer sales incentive trip experiences, including theme development, visual design, and live awards programming.
   

• Led creative strategy and execution for multiple brands and white labels, including Mr. Cooper Group, Xome, Rushmore, RightPath, TDBank and USAA.
   

• Won 12 industry awards for creative excellence and effective communications.