Optimum

Optimum, one of New York’s leading cable providers, offers everything from landlines to lightning-fast internet—but their brand needed more than just retail messaging. They came to us with a challenge: make Optimum feel alive, relevant, and full of possibility.

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We responded with a campaign that celebrated the everyday magic their services unlock. At its core was a custom-built vocabulary that captured how Optimum empowers users—from streaming and sharing to connecting and creating. This language became the foundation for a vibrant, multi-channel brand experience.

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TV spots showcased real-life moments powered by Optimum, while out-of-home placements transformed billboards and building facades into dynamic storytelling canvases. We even brought the brand into unexpected spaces—installing interactive kiosks in maternity wards and home improvement stores to spark connection, collaboration, and planning.

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Result? A brand that didn’t just sell services, it inspired New Yorkers to imagine what’s possible when truly connected.