Flomax

When we were asked to develop a campaign for a treatment targeting BPH (Benign Prostatic Hyperplasia), we knew we had to cut through the noise with something honest, relatable—and a little unexpected.

​

Our insight came straight from the source: men dealing with BPH told us that the weakening of their urine streamwasn’t just a symptom—it was a blow to their confidence. Yet most didn’t connect this change to a medical condition. That disconnect became our opportunity.

​

We built a campaign around a simple, provocative question: “How strong is your flow?” It was direct, a little cheeky, and exactly what was needed to spark curiosity. Using humor, bold placements, and everyday scenarios, we brought the message to life in places where men couldn’t ignore it—bathroom stalls, locker rooms, and even urinals.

​

To drive action, we encouraged men to talk to their doctor, turning a moment of self-reflection into a step toward better health. The result? A campaign that didn’t just raise awareness—it got men talking.