AT&T Business

In the early 2000s, as the tech boom surged and competition from big tech companies intensified, AT&T Business wanted to make a statement—something bold, something unforgettable. They turned to our agency for a breakthrough idea, and we delivered.

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Our approach was daring yet strategic: we reimagined AT&T’s iconic globe logo in ways the brand had never explored before. Instead of treating it as a static symbol, we integrated it into stunning imagery—placing it in remarkable, real-world locations as if it had always belonged there. This visual storytelling was amplified by a vibrant, modern color palette that demanded attention and conveyed innovation.

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But we didn’t stop there. To cement AT&T’s presence at the heart of the tech conversation, we made a game-changing move: securing the largest billboard in Times Square for four full months. In that bustling epicenter of global commerce and culture, surrounded by ads from brands across the world, our message stood out. The copy spoke directly to the audience—challenging them to look beyond the ordinary and recognize AT&T as a fixture in the technology powering major brands and businesses everywhere.

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The campaign didn’t just capture attention—it sparked conversation. AT&T’s presence in Times Square became a visual landmark, reinforcing its role as a technology leader during one of the most competitive eras in business history. The bold creative approach elevated brand perception and positioned AT&T as a forward-thinking innovator.